Reid is a Co-Founder of CheckUp & Choices and the Director and Senior Scientist of the Research Division. He oversees current research projects as well as ensuring the scientific accuracy of all product-related materials. Reid has been developing digital interventions for people with alcohol and drug problems for 25 years, producing more than 60 publications. He is a leader in his field, receiving multiple honors from his colleagues in the field. Reid believes that helping individuals recover from substance misuse can have a significant positive impact on them, their families and their communities. This positive impact drove Reid to found CheckUp & Choices, creating an avenue to disseminate evidence-based interventions to those who need them. He received his PhD in clinical psychology from Washington State University.
William serves as a Project Director for CheckUp & Choices and Principal Investigator on new research projects. He’s been developing web-based interventions for alcohol and drug problems for over ten years. William is passionate about helping people cultivate their well-being, especially through technology. Through CheckUp & Choices, William hopes to significantly expand the effectiveness of both new and traditional therapies. William received his PhD in clinical psychology from the University of New Mexico.
Bob played a leadership role in treatment and recovery research at the National Institute on Alcohol Abuse and Alcoholism (NIAAA) for over two decades. During his tenure, Bob focused on expanding research initiatives to improve behavioral treatments and health services around alcohol use disorder. In addition, he has been the recipient of numerous awards and has published widely on alcohol treatment and health services research. Bob did his undergraduate work in Psychology at the University of California, Riverside and received his Ph.D. in Social Psychology from Claremont Graduate School. He is a licensed psychologist in the District of Columbia. Bob is deeply committed to the idea that treatment for alcohol use disorders should be accessible, attractive, effective, reasonably priced, and tailored to individual needs and preferences. Bob serves as a science advisor for CheckUp & Choices.
Caton is a Co-Founder of CheckUp & Choices and its Chief Executive Officer. Before co-founding CheckUp & Choices with Dr. Hester, Caton managed QED Investors, a venture capital firm focused on information-intensive, high-growth businesses. He was drawn to the substance misuse space because he’s always had a passion for helping people realize their full potential, and substance misuse wastes far too much potential in our world. Caton received his BA from Harvard College and both an MBA and a Masters in Education from Stanford University.
Margarethe ensures that CheckUp & Choices is continually exceeding the expectations of both new and existing partner organizations. She brings years of partner management and digital engagement experience to the team, across multiple industries and many different types of organizations, from Procter & Gamble to biotech startups in post-Katrina New Orleans. She is excited to contribute her skills to support individuals and organizations addressing substance misuse. Margarethe received her BA from Cornell University and her MBA from Loyola University.
Alonso manages and directs the CheckUp & Choices software development team. In doing so, he utilizes years of experience as both a developer and manager to ensure that all of the digital programs run smoothly and remain secure. Alonso has been excited to marshal his tech and management skills to fight substance misuse through CheckUp & Choices. He looks forward to growing the platform to serve organizations and individuals in need of help. Alonso received his BA in History from Temple University.
Ben leads Analytics for CheckUp & Choices, tracking and quantifying the company’s progress toward its mission. Ben provides internal and external analysis that is the cornerstone of our data driven approach. He is an experienced analytical leader, as an example, he worked on the launch of Capital One’s first online acquisition and servicing product. Ben is dedicated to helping CheckUp & Choices, its partner organizations and ultimately the people struggling with substance misuse to understand what actions can have a positive impact. Ben received a BA from Harvard College.
Ron is the Finance Director, projecting, reporting and analyzing financial performance to ensure long-term sustainability and maximize impact. Ron has a wide range of finance related experience. He has been the Head of Strategy and Corporate Development for a France-based Defense and Technology company, Director of M&A for a UK-based Aerospace & Defense company and a founding member of an investment banking practice focused on Government Technology Services and Defense Electronics. Ron is motivated by the damage caused by substance misuse and the tremendous struggle individuals endure to overcome such a challenge. He believes CheckUp & Choices has the opportunity to make a major impact in this area and help shape the future for technology-enabled behavior change. Ron has a BA from the University of Virginia and an MBA from Stanford University. He is also a Chartered Financial Analyst and Certified Public Accountant.
Eric develops and maintains the various software components that keep CheckUp & Choices running smoothly. Eric has experience at the intersection of software and behavior, developing tools for startups that increase motivational skills in managers and harness group psychology. Eric has seen that software can be a powerful tool for teaching and behavioral change. He has also seen the devastating effects of substance misuse. The positive impact of the current product motivates Eric to continually improve the application and expand its offerings. Eric has a BA from St. Olaf College.
Caroline spearheads communications initiatives for CheckUp & Choices, generating awareness about both substance misuse and CheckUp & Choices as a solution. Caroline joined the team after serving in the Bloomberg and DeBlasio administrations at the New York City Department of Health and Mental Hygiene, where she oversaw citywide multi-media campaigns to educate New Yorkers about alcohol and opioid use, and the many prevention, treatment and care services available. Caroline is dedicated to de-stigmatizing substance misuse so more people can come forward for resources and support. Caroline holds a MS & BFA from New York University.
Josh is a developer, building features into the application, squashing bugs and ensuring that CheckUp & Choices state-of-the-art platform runs smoothly. The company’s mission resonates with Josh, who’s always had a heart for social justice work. He hopes that his years of experience as a full stack developer can help people, all over the world, change their habits and improve their lives. Josh received a BA and BBA from Gonzaga University.
Sawyer focuses on identifying and onboarding new partner organizations across the many ecosystems served by CheckUp & Choices. Sawyer believes that substance misuse is treatable, and he is excited to expand the number of individuals who have access to evidence-based information and support. Sawyer studied biology and global health at Harvard College.
Jay maintains and improves CheckUp and Choices’ applications and infrastructure. Jay has healthcare experience improving and rolling out medical record applications to hospital systems, and he has also served as a software developer for startups and other companies around the country. Jay acknowledges that substance misuse is a huge problem today, and he’s had close friends go through some very rough times. Jay is driven by the idea that any chance he can create for someone to get help climbing out of the rough times is worth it. Jay has studied at the University of New Mexico.