Using Science, Technology and Data to Address Substance Misuse

We believe life is exciting and made richer with more experiences. Many substances like alcohol have powerful the ability to enrich our lives while simultaneously increasing risk if misused. We are scientists first and believe in following the data. Our team has over 35 years of combined experience dedicated to helping individuals choose and maintain their personal goals for healthier, happier living.

Our Story.

In the 1990s, Dr. Reid Hester started working with digitizing Cognitive Behavioral Therapy (CBT) recognizing that delivering CBT digitally could impact many more individuals than any individual therapist could alone. Furthermore, patients might be even more open and receptive interacting with a non-judgmental and objective computer.

Through the years, CheckUp & Choices has partnered with leading academic experts and practicing clinicians in the field of substance misuse to create a robustly clinically validated self-guided tool suite for individuals seeking healthier habits in their use of substances including alcohol, cannabis, opioids and stimulants. Through multiple SBIR research grants and randomized clinical trials the guided self-help CheckUp & Choices program suite was created and grounded in the principles and science of CBT, Brief Motivational Theory, and other evidence-based practices.

With excessive drinking on the rise and only 1% or so of the affected population seeking professional help, there’s a deep need to provide help for most people interested in reducing alcohol and drug problems and developing healthier habits.